The Rainforest


The deforestation of the rainforest influences the climate worldwide and is a direct threat for all life on earth. Also deforestation is leading to the extinction of thousands of plants and animals, decreasing the chance of finding essential medicine. The life, well-being and future existence of millions of native civilians in the rainforest is also being put under threat.


These threats are accompanied by the following

  1. Despite many initiatives, actions off well meaning organizations, the rainforest is still disappearing at a disturbing speed of 13,000,000 hectares per year. Every second the size of a football field! More exertion is obviously needed.

  2. These losses of rainforest are caused by a complex group of factors. Solutions are also complex. Therefore, solutions which are improving both the economy and living conditions in rainforest countries, have more chance of succeeding.

  3. The consequences of modern society seem to occupy the human race. People tend to focus on their own problems and are mainly concerned about short term satisfaction. This superficial entertainment is expanding like never before. Large groups in society are hard to approach concerning matters that effect us all.

New forms of communication are needed to touch different layers of consciousness. By using art, (popular) culture and amusement with an extra underlying message we can reach these groups and others.

 

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